Rykä is an American company specialized in sport shoes for women - inspired and designed by women.
PR for Germany and Austria. Co-operation in the fields of PR consulting, media relation, organization and realization of press events, journalists support.
Communication goal: positioning of RYKÄ as a unique sport shoes brand for women, which knows, understands and respects their needs in developing the ideal shoes.
Media target groups: women, fashion, lifestyle, sports and professional media.