Our strength consists of making sports topics interesting for the lifestyle media.
Our competence in the sports field allows us to make sport products understandable for different target groups. Understandable and able to be experienced.
Out of product news about a new bike saddle, we will create a message about ergonomics and biking, about the medical background of sitting discomfort.
Thereby the saddle becomes an interesting topic for lifestyle media, as well as for women’s-and men’s-magazines, not only for the special interest bike media.
From the short product news about a new fruit bar we develop a broad message about mineral supply for sportsmen as well as non-sportsmen, which can also be interesting for lifestyle and sports media.
Trendy photo material turns a highly functional skiing jacket into a lifestyle message for fashion magazines.
Moving messages: to ensure that the message really reaches its goal
Our experience from everyday editorial work helps us hit the right tone for the journalists, to formulate the right message, to phrase it so relevantly as to make journalists want to publish it. We know what journalists need in order to report on products, trends, news. And we deliver just that, reliable, competent and structured. You can see the result in the clipping under “PR examples”.