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Jack Wolfskin shows particularly clearly that the prestigious German brand strikes a new path with the new campaign „Are you feeling it“. Since December 2015 we accompany Jack Wolfskin with our 15 years of work experience in PR for sports, health, food and tourism topics.
Main PR-focus will be the experiencing of the Jack Wolfskin world. Journalists and bloggers can experience the outdoor adventures together with Jack Wolfskin. The PR campaign will start with the ISPO in Munich on the 24th – 27th of January. The outdoor brand from Idstein Taunus will show there a lot of new, innovative and unexpected products.
Jan Erik van Dijk, director global brand marketing, on the collaboration: „We are delighted about having found a competent partner with BurckhardtPR that supports our marketing strategy. We´ll be excited about getting the feedback from journalists and bloggers, when they´ll meet us at our inspiring booth at the ISPO 2016.“