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During the “Hottest Time of the Year“ campaign by Foot Locker, BurckhardtPR makes the newest basketball products of the world’s biggest trader of sports shoes tangible.
For this BurckhardtPR invites the opinion leaders of the basketball, sports and lifestyle media to a press event to London and lets them experience the brandnew basektball products of Foot Locker before anybody else does. Except of that, they can compete against other European journalists in the Media Game and follow the NBA game of the Detroit Pistons against the New York Knicks live.
What is more, BurckhardtPR communicates the product campaign for Foot Locker towards the sports, basketball, lifestyle, streetwear and fashion media and spreads it by blogger actions as well as on social media channels.