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Laura is known in the sports and media world as a former professional mountain biker. As a member of the German national team, she competed in the world toughest races. She developed creative marketing concepts for her sponsors and, and beside bike and sport companies, even won a lipstick company as sponsor. Some can still remember that Laura was never without lipstick at the start of a race or on the podium! The foundation for creative but target-oriented PR was laid! She developed her other area of expertise in communication through an intensive language study including several years abroad in France, Spain and Italy. After collecting some experience in journalism she founded the agency BurckhardtPR in 1999.